Certifications
Ongoing learning is essential in marketing
I regularly invest in professional training and certifications to keep my knowledge aligned with current industry standards, evolving technologies and modern marketing practices. The certifications listed below reflect verified competencies across marketing, digital platforms and strategic communication.
Current Certifications
I currently hold the following certifications:
Hubspot Academy & Udemy
- Social Media Marketing
- Digital Advertising
- Digital Marketing Essentials Masterclass
Semrush
- Getting Started with Semrush
- Local Toolkit Crash Course
- Content Marketing Essentials for SEO and AI Search
- Content Toolkit Crash Course
- AI Visibility Essentials
- How To Plan a Magnetic Content Strategy Using Semrush
- How to Craft High-Impact Digital Advertising Campaigns Using Semrush
- Master Your Brand Voice: Workshop with Jack Appleby
- Maximizing Your Social Impact with Semrush's Social Media Toolkit
- SEO Toolkit Crash Course
- Off-Page SEO and AI Search Essentials with Semrush
- Get started using Google Analytic
- Dive Deeper into GA4 Data and Reports
- Manage GA Data and Learn to Read Reports
- Use GA with Other Tools and Data Sources
- BI and Analytics with Looker
- Looker Studio Essentials Beginner Course / Google Data Studio
- Campaign Manager 360
Supermetrics
- Build your own marketing data warehouse
Artificial Intelligence
- How To Write Powerful Prompts for ChatGPT in 2026
- Google Ads: Advanced Campaign Structures & AI Optimization
- AI-Driven Digital Marketing: Strategies to Boost Engagement
Why Certifications Matter To Me
Certifications provide structured validation of skills and ensure that methods and tools are applied according to recognised best practices. They complement hands-on experience by confirming up-to-date expertise and a commitment to professional standards. For clients and employers, this means working with someone who continuously develops their capabilities and maintains relevance in a fast-changing digital environment.
Ongoing Learning
Professional development is continuous and intentional. In addition to exploring new tools, platforms and emerging media, I regularly revisit the tools and systems already in use to stay fully aligned with evolving features, changing fundamentals and updated best practices. This ongoing reassessment ensures that established workflows remain efficient, that new functionalities are understood and applied correctly, and that strategic decisions are based on current capabilities rather than outdated assumptions. Continuous learning therefore includes both expansion into new areas and the refinement of existing expertise.