I develop strategic marketing campaigns that deliver real results.
Marketing with heart, strategy, and a love for storytelling.
I’m Janina, a storyteller at heart and a strategist by trade. For the past 15 years, I’ve lived and breathed marketing: shaping voices, growing communities, and crafting stories that make people stop scrolling and start feeling.
I believe great marketing isn’t about shouting the loudest, but about resonance. It’s the art of finding what truly connects people to a brand and turning that spark into lasting engagement and impact. From bold campaigns to quiet moments of authenticity, I love translating ideas into experiences that stick.
My work spans across continents and industries — from social-first startups to global brands — blending creative intuition with data-driven strategy. I thrive on collaboration, curiosity, and the magic that happens when creativity meets purpose. Currently based in Helsinki, I’m always chasing new ideas, meaningful projects, and opportunities to make brands not just seen, but remembered.
My key areas of expertise.
Strategic marketing, storytelling, and brand development are at the core of what I do. I connect creativity with data to craft campaigns that drive growth, strengthen awareness, and inspire engagement. From SEO and social media to content strategy and team leadership — I turn ideas into measurable impact.
Digital & Performance Marketing
I provide digital marketing services for B2B & B2C, both organic and paid. While my focus has mostly been on FMCG, SaaS, renewable energy, and technology, I can easily adapt my experience to other areas.
Social Media
I offer social media management that helps brands build awareness, engage communities, and drive results. From strategy and content creation to analytics and paid campaigns, I ensure every platform reflects your brand voice and supports your marketing goals.
Content Marketing
I supply content management services that ensure consistent, high-quality storytelling across all channels. From planning and creation to optimization and performance tracking, I help brands deliver engaging, SEO-friendly content that strengthens their identity and drives measurable results.
Detailed Analytics
I supply detailed analytics services that turn data into actionable insights. By tracking KPIs, audience behavior, and campaign performance, I help brands make informed decisions, optimize strategies and budgets, and continuously improve marketing results.
I have had the privilege of working with these incredible brands.
Over the years, my path has led me through both agency life and in-house teams — each shaping how I approach creativity, collaboration, and growth. From fast-moving startups finding their first voice to established global brands refining theirs, I’ve helped stories take shape across borders, cultures, and channels.
Whether it’s defining tone for a new digital brand, scaling community engagement for a global campaign, or ensuring creative consistency across markets, my experience bridges strategy and execution. I’ve partnered with small local businesses that value authenticity and with international players that demand precision — and I thrive in both worlds. For me, every client relationship is an opportunity to learn, adapt, and bring brands closer to the people who matter most.
